Terms of service

  1. INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 Thank you for visiting our website and for your interest in Eleanor Boutique. In this Privacy Policy, we explain how we collect, process and protect your personal data when you use our website. Personal data means any information that can directly or indirectly identify you.

1.2 The data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 is:

Eleanor Boutique
Email: support@eleanorboutique.co.uk

The data controller is the natural or legal person who determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of confidential content, such as orders or enquiries, this website uses SSL/TLS encryption. You can recognise an encrypted connection by the "https://" prefix and the padlock symbol displayed in your browser's address bar.

  1. DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only, without registering or otherwise submitting information to us, we collect only the data that your browser automatically transmits to our server (server log files).

When you access our website, we collect the following information:

• Pages visited
• Date and time of access
• Amount of data transmitted
• Referring website
• Browser type and version
• Operating system used
• IP address (where applicable, in anonymised form)

This processing is carried out on the basis of our legitimate interests under Article 6(1)(f) UK GDPR, specifically to ensure the stability, security and functionality of our website.

  1. COOKIES

To improve your browsing experience and enable certain website functions, we use cookies. Cookies are small text files that are stored on your device. Some cookies are deleted when you close your browser (session cookies), while others remain on your device and allow us to recognise your browser during future visits (persistent cookies).

Cookies may process information such as browser data, device information, location data and IP addresses. Persistent cookies are automatically deleted after a specified period.

Cookies help us provide essential website functionality, including remembering items placed in your shopping basket and improving the overall user experience. Where personal data is processed through cookies, such processing is carried out in accordance with Article 6(1)(b) UK GDPR (performance of a contract) or Article 6(1)(f) UK GDPR (legitimate interest in ensuring the optimal operation of our website).

We may also work with advertising and analytics partners who place third-party cookies on your device. Where required by law, these cookies will only be used with your consent.

You can configure your browser settings to notify you about cookies, allow them on a case-by-case basis, reject them entirely, or automatically delete them when closing your browser. Please note that disabling cookies may limit certain website functions.

  1. CONTACTING US

If you contact us via email, contact form or any other communication method provided on our website, we collect the personal data you voluntarily provide.

Such information is used solely for the purpose of responding to your enquiry and providing related customer support. The legal basis for processing is our legitimate interest in responding to customer enquiries under Article 6(1)(f) UK GDPR.

Where your enquiry relates to a purchase or potential contract, the legal basis is Article 6(1)(b) UK GDPR.

Your data will be deleted once your enquiry has been fully resolved, unless statutory retention obligations require us to keep it for longer.

  1. CUSTOMER ACCOUNTS AND CONTRACT FULFILMENT

When you place an order or create a customer account, we collect and process the personal data required to fulfil our contractual obligations.

The data collected can be seen in the relevant input forms. You may request deletion of your customer account at any time by contacting us.

Following completion of the contract or deletion of your account, your data will be restricted and subsequently deleted after the expiry of any applicable legal retention periods, unless further storage is required by law or you have expressly consented to continued use.

  1. MARKETING COMMUNICATIONS

6.1 Newsletter Subscription

By subscribing to our newsletter, you agree to receive regular updates regarding products, offers and promotions from Eleanor Boutique.

Only your email address is required. Additional information may be provided voluntarily.

We use a double opt-in procedure to verify your subscription. The legal basis for processing is your consent under Article 6(1)(a) UK GDPR.

You may unsubscribe at any time using the unsubscribe link included in every marketing email.

6.2 Existing Customers

If you have purchased products from us and provided your email address during checkout, we may send you information regarding similar products and services where permitted by law.

This processing is based on our legitimate interests under Article 6(1)(f) UK GDPR.

You may opt out of such communications at any time.

  1. DATA PROCESSING FOR ORDER FULFILMENT

7.1 Shipping Providers

To fulfil your order, we share the necessary delivery information with our shipping and logistics partners.

Payment information is shared only with the relevant payment provider required to process your transaction.

The legal basis for such processing is Article 6(1)(b) UK GDPR.

7.2 Payment Providers

PayPal

Where you choose to pay via PayPal, your payment data will be transmitted to PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg, for the purpose of processing your payment.

PayPal may perform fraud prevention and creditworthiness checks where legally permitted.

Further information is available in PayPal's Privacy Policy.

Klarna

Where Klarna payment methods are offered and selected, your payment information will be shared with Klarna Bank AB (publ) for payment processing and fraud prevention purposes.

Further information is available in Klarna's Privacy Policy.

  1. PRODUCT REVIEW REQUESTS

Following a purchase, we may invite you to leave a product review.

Where legally required, such communications will only be sent with your consent.

You may withdraw your consent at any time.

  1. SOCIAL MEDIA FEATURES

Our website may contain links to social media platforms including Facebook and Instagram.

No personal data is transmitted to these platforms unless you actively click on the relevant link or interact with the feature.

Please refer to the privacy policies of the respective providers for further information.

  1. ONLINE MARKETING

10.1 Google Advertising Services

We may use Google advertising technologies to display relevant advertisements and measure campaign performance.

Processing is carried out on the basis of your consent where required, or our legitimate interests in marketing our products effectively.

10.2 Google Ads Conversion Tracking

We may use Google Ads Conversion Tracking to understand how visitors interact with our website after clicking on a Google advertisement.

This helps us measure advertising effectiveness and improve our marketing activities.

  1. WEBSITE ANALYTICS

We may use analytics services, including Google Analytics, to understand how visitors use our website.

Where required, IP anonymisation features are enabled.

The information collected helps us improve website functionality, user experience and marketing performance.

Where legally required, analytics cookies are only used with your consent.

  1. REMARKETING AND RETARGETING

Facebook Pixel

We may use Meta Pixel (formerly Facebook Pixel) to measure advertising effectiveness and display relevant advertisements to users who have visited our website.

Google Ads Remarketing

We may use Google Remarketing technologies to display relevant advertisements based on previous interactions with our website.

Where legally required, these technologies are only activated following your consent.

  1. YOUR RIGHTS

Under the UK GDPR, you have the right to:

• Access your personal data (Article 15)
• Rectify inaccurate personal data (Article 16)
• Request erasure of your personal data (Article 17)
• Restrict processing (Article 18)
• Be informed about recipients of your personal data (Article 19)
• Data portability (Article 20)
• Withdraw consent at any time (Article 7(3))
• Lodge a complaint with the Information Commissioner's Office (ICO) (Article 77)

Right to Object (Article 21 UK GDPR)

Where we process your personal data on the basis of our legitimate interests, you have the right to object at any time on grounds relating to your particular situation.

In such circumstances, we will cease processing your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or where processing is required for the establishment, exercise or defence of legal claims.

Where personal data is processed for direct marketing purposes, you have the right to object at any time. In such cases, we will immediately cease processing your personal data for those purposes.

  1. DATA RETENTION

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, accounting and tax obligations.

Once the applicable retention period has expired, the data will be securely deleted unless further retention is required by law.